What is KISSmetrics and How It Compares To Google Analytics?

KISSmetrics is a web traffic analytic tool.  But many people hear the name, but really do not know what it is. The objective of this post is to provide you with resources that can help you understand KISSmetrics and how it compares to Google Analytics.

KISSmetrics Explained

KISSmetrics is the only analytics platform that measures at the website visitor level.

Google Analytics measures based on page views, which means Google Analytics can provide  how many times a page was accessed, or how many times an event was performed.  But it won’t tell you who your customer are, or how they’re using your website.

If your objective is to directly monetize your customers, which typically happens in ecommerce or lead generation website models, KISSmetric can provide more information on the visitor’s activity. The type of information that KISSmetric can provide are the type of information you need to know to make informed decisions for your business and online conversions.

KISSmetrics tracks every single time a visitor comes to your website, even before they are a customer, and ties that anonymous activity to them once they do actually turn into a customer. This allows you to understand where they came from, what they did, and what ultimately led them to become a customer.   After they are your customers, KISSmetrics continues to keep track of their activity and lets you see how valuable they are to you.

Bottom line, KISSmetrics’ primary strength is that they handle user identities much more cleanly.

KISSmetrics Compared To Google Analytics

Here is an excellent article comparing Google Analytics versus KISSmetric.  It is based on user reviews (people who actually use these analytic tools actively), which I think is an excellent way to assess comparisons.

If the link above does not work, copy and paste this link on your browser: https://www.trustradius.com/compare-products/google-analytics-vs-kissmetrics

Here is a presentation of “What KISSmetrics Is?”

Have you used KISSmetric?  We’ve like to know your experience and thoughts of this analytic tool.  Simply leave a comment below.

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