Search Engine Marketing Strategies

There are two search engine marketing strategies.  One is search engine advertising, also called pay per click (PPC) advertising and the other is search engine optimization (SEO).  You need to apply a combination of these strategies to bring pre-targeted consumers to your website in order to make sales.  We will briefly cover these strategies in this post.

Pay per click advertising will give you the quickest bang for your buck.  You will be able to evaluate your success immediately when you use PPC.  Unfortunately, this means you will require some marketing budget to apply this strategy.   Pay per click advertising is available on all the major search engines: Google, Yahoo and Bing.

When you do pay per click marketing as a form of online marketing promotion, you write a short ad (usually 90-125 characters) that appears alongside the search results on Google, Yahoo, or MSN.  Your ads may also appear on relevant web pages of other website if you leave this feature on.

The position of your ad will depend on a combination of the amount you are willing to pay for each visitor and the percentage of people who see your ad and are willing to click through.  Therefore, writing a good ad for low competition target keywords is the way you can effectively use pay per click.

The other way to appear on the major search engine result page is to qualify to get listed on the organic or natural listing for your target keywords.

If you want to rank high on the search engine result page, you must do a number of tactics on your web site and off your web site to qualify to rank well for your target keywords on the major search engines.  These tactics are referred to as search engine optimization.

It also helps that your site itself must be search engine friendly which involves having the right coding in your html as well as contextually driven content.  You should also update your site frequently adding more pages to improve your search results.

But you also have to build a web of links to your site.  You can do this by submitting your website to directories, making blog posts about your website, and posting to classified sites.  One of the best ways to build links is to submit articles to article directories.

If you are interested to learn more about search engine optimization or search advertising, contact Ecommerce Business Solutions.  They provide search engine marketing training, consulting and services to help businesses like yours move forward correctly.  Ecommerce Business Solutions services the Toronto, Canada area.

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