Google Ranking and Back Links Explained

Google ranking refers to the position you are in on the search engine result page.

Google uses their patented algorithm to determine a web page position on their search engine. Google considers more than half a billion variables when determining your rank on the search results. No one person knows what all of these variables are – not even the person who oversees the code. So, anyone claiming to be a Google rank check authority should be viewed with caution.

Still, there are some things we do know about how page rank works.

Google flat out says that pages they believe are important get a higher page rank than others. Pages with higher rank tend to appear higher in the search results, though you will see page rank 5 pages occasionally ranking higher than page rank 7 pages for a specific search.

Google also take into account the links on a page acting as a “vote” for other pages. So, if a highly ranked page links to your site, you get more “strength” out of that link versus a site that has no page rank links to your site.

The greater the number of back links to a site, the greater the popularity of the site.  As the site becomes more popular the site can become an authority site in reference to the subject and this is how “Page Rank” is assigned by Google.  It simply indicates the popularity and importance of your website.

Most experts agree that back links from .gov and .edu sites to have a stronger link than other top level domains because they are restricted to non-profit sites.

One way to get .edu links is to take out online ads on college newspaper sites.

But, any links from PR 2 or higher sites can help your page rank. One way to get links is to post comments on web pages with decent page rank.

There are various ways of building back links. Back links can come to your website in natural way and it is always welcome. But additional quality link building is important and the time you spend building them is not wasted.

Here are some suggested way to start building your back links to improve your rankings:

  • Join forums and post a link back to your website in your signature. Make sure you are helpful in your comments on forums to ensure the administrator of the forum will approve your post.
  • Participate in blogs by adding your comments.  The key here is to select blogs that are relevant to your business.  Just like in forums post helpful and relevant point to what the blog post is about so the blog administrator will approve your post.
  • Submit your site to directories. Each directory which lists you will give you more of a chance of being listed higher in Google’s search results.
  • Publish articles on the article sites. You can drive traffic to your sites this way. But, high PR article sites provide stronger back links.
  • Link to other pages within your web site. Linking your internal pages to relevant pages within your site also counts for back links to improve your search engine ranking.
  • Continue building pages within your site. Every page you create and link back to your home page increases the strength of your home page’s PR.

Improving your page ranking can be achieved by applying search engine optimization (SEO) techniques.  Ecommerce Business Solutions provides courses, training, consulting and services for SEO.  If you don’t know what SEO is and would like to learn more about it, check-out our Introductory SEO course, Toronto.

Are you applying back linking strategy to improve your page ranking?  Please share what you do and how do you know it works?

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