Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

How to Select the Right Music for Your Video

This post covers professional advice on how to select the best music for your video. To understand how music triggers the right emotion, and how to bridge it to encourage the call-to-action you want your audience to take, is explained in this post.

So if you are doing any type of video marketing such as; commercials, explainer videos, sales presentation… Continue reading

Search Engine Marketing Strategies

There are two search engine marketing strategies.  One is search engine advertising, also called pay per click (PPC) advertising and the other is search engine optimization (SEO).  You need to apply a combination of these strategies to bring pre-targeted consumers to your website in order to make sales.  We will briefly cover these strategies in this… Continue reading

Google Ranking and Back Links Explained

Google ranking refers to the position you are in on the search engine result page.

Google uses their patented algorithm to determine a web page position on their search engine. Google considers more than half a billion variables when determining your rank on the search results. No one person knows what all of these variables are – not even the… Continue reading

Importance Of SEO To Internet Marketing Efforts

Search engine optimization (SEO) should be considered a vital element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO in terms of Internet marketing and advertising. Failure to optimize your website for search engines can result in a extensive loss in terms of free advertising which is essentially gained from… Continue reading