Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Ways To Measure The Effectiveness Of Your Content

Successful marketing on the web takes good content. These content are published and share within a blog, website or email.

As we publish the content for the world wide web, we then start sharing it on social media to drive traffic to it.

As you get readership for your content, it is a good idea to track the effectiveness of… Continue reading

The Impact of Visual Content In Your Social Media Efforts

Visual content is so important today when you actively apply social media marketing. Most online users prefer visual content when

 

roaming within social platforms.

Visual content also grabs attention, therefore providing more views to your social media post. Want more engagement? Then ensure that your social media post has a photo or image that entices a reaction.

Refer to this infographic Continue reading

Should You Know SEO?

When should you know SEO (Search Engine Optimization)? If you blog, write articles of any kind and maintain website content, then it is a good idea to have some knowledge of SEO.

SEO is a type of technique applied to content on the web to help the search engine categorize it when they index the web page on their search… Continue reading

How To Write a Blog Comment for SEO

Blog commenting can be used as back links for SEO. It is important to focus on leaving comments that are highly likely to be approved by the blog editor. Focus on leaving comments which provides relevant and value added information. For example, sharing your own relevant blog post or article in your comment is more likely approved by the blog… Continue reading