Ecommerce Business Solutions Blog

The Psychology of Colours for Marketing [Infographic]

Discover how you can influence buying behavior by applying specific colours into your marketing materials and website pages.

Colour psychology indicates that colour influences perception and is a determinant of human behavior.

Below is a great infographic which explains the psychology of colours provided by This infographic breaks it down by personality / emotion, marketing, politics and chakra.

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Infographics Tutorial – How To Create Your Own Infographics

Are you using Infographics as a part of your content generation? If not, it’s time to consider creating and including it as one of your content type for social media.  Continue to read on and watch the video below to learn how to create your own Infographics.

When using Infographics as content for social media marketing, it should be… Continue reading

Video Marketing Tips & Stats

Video marketing is on the rise. Unless you’ve been hiding under a rock, and not actively promoting your business you would undoubtedly recognize this.  It is become one of the newest additions in most marketing and promotion toolbox.

Furthermore, one of the most compelling benefits for video marketing is it really gets your visitors involved with your blog post,… Continue reading

When Is The Best Time To Post In Social Media

Timing your social media post when most users can see it is a good strategy to apply.

Many tools for social media management track social media aggregated activity. The companies that provide these tools, gather the data and analyze it to determine the best time for the social media specialist to post and be active on specific social platforms.

Many… Continue reading

Ways To Measure The Effectiveness Of Your Content

Successful marketing on the web takes good content. These content are published and share within a blog, website or email.

As we publish the content for the world wide web, we then start sharing it on social media to drive traffic to it.

As you get readership for your content, it is a good idea to track the effectiveness of… Continue reading

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